Gianni and Paolo are fourth generation extra virgin olive oil producers who wanted to make their product known outside of Tuscany. We worked together carefully on building their brand equity, focusing on innovation and repositioning of the brand and its international commercial development. Thanks to the opportunities offered by government grants and non-repayable loans, we supported the strengthening of this internationalization process, particularly by managing to identify trade partners in the US and EU markets. Furthermore, we developed the Pruneti Extra Gallery and the Pruneti Lifestyle concept to communicate the connection between the culture of Pruneti’s extra virgin olive oil with a healthy, natural and sustainable lifestyle. Today, Pruneti is a brand immediately recognisable for its authenticity, excellence and it exports to many countries.
INCREASE BRAND EQUITYREBRANDINGREPOSITIONING ON THE US MARKET